Privacy Policy

Your privacy is important to us., the service for adults to meet each other online, operated by LilyLin Holdings Corp. (“DNA Match”, the “Company”, “us” or “we”) has created the following Privacy Policy to let you know what information we collect when you visit (the “Site”), why we collect it, and how it is used.


By using the Site, you agree to this Privacy Policy. We may change this Privacy Policy by posting a new version of this Privacy Policy on this Site which it is your responsibility to review.


We also have a Terms of Use and Cookies Policy, both of which are hereby incorporated into this Agreement.




“Personally Identifiable Information” means any information that may be used to identify an individual, including, but not limited to, a first and last name, credit/debit card information, home or other physical address, an email address, phone number or other contact information, whether at work or at home. Site may ask to collect Personally Identifiable Information from you when you use the Site. The Site also automatically receives and records information on our server logs from your browser, including your IP address, cookie information and the page you request.


INFORMATION WE COLLECT: It goes without saying, we can't help you develop meaningful connections without some information about you, such as basic profile details and the types of people you'd like to meet.


  • • We also collect information generated as you use our services, for example access logs, as well as information from third parties, like when you access our services through a social media account.
  • • When you create an account, you provide us with at least your login credentials, as well as some basic details necessary for the service to work, such as your gender and date of birth.
  • • When you complete your profile, you can share with us additional information, such as details on your personality, lifestyle, interests and other details about you, as well as content such as photos and videos. To add certain content, like pictures or videos, you may allow us to access your camera or photo album. Some of the information you choose to provide us may be considered "special" or "sensitive" in certain jurisdictions, for example your racial or ethnic origins, sexual orientation and religious beliefs. By choosing to provide this information, you consent to our processing of that information.
  • • When you subscribe to a paid service or make a purchase directly from us (rather than through a platform such as iOS or Android), you provide us or our payment service provider with information, such as your debit or credit card number or other financial information.
  • • When you participate in surveys or focus groups, you give us your insights into our products and services, responses to our questions and testimonials.
  • • When you choose to participate in our promotions, events or contests, we collect the information that you use to register or enter.
  • • If you contact our customer care team, we collect the information you give us during the interaction. Sometimes, we monitor or record these interactions for training purposes and to ensure a high quality of service.
  • • If you ask us to communicate with or otherwise process information of other people (for example, if you ask us to send an email on your behalf to one of your friends), we collect the information about others that you give us in order to complete your request.
  • • Chats with other users as well as the content you publish, as part of the operation of the services.
  • • Any information you publish on our Site.
  • • Other information we collect through your consent.


INFORMATION WE RECEIVE FROM OTHERS: In addition to the information you provide us directly, we receive information about you from others, including:


  • • Other Users. Other users may provide information about you as they use our services. For instance, we may collect information about you from other users if they contact us about you.
  • • Social Media. You may be able to use your social media login (such as Facebook Login) to create and log into the Site. This saves you from having to remember yet another user name and password and allows you to share some information from your social media account with us.
  • • Other Partners. We may receive info about you from our partners and vendors, for instance when accounts can be created through a partner's websites (in which case they pass along registration information to us). 
  • • Device information We collect information from and about the device(s) you use to access our services, including:  hardware and software information such as IP address, device ID and type, device-specific and apps settings and characteristics, app crashes, advertising IDs (such as Google's AAID and Apple's IDFA, both of which are randomly generated numbers that you can reset by going into your device' settings), browser type, version and language, operating system, time zones, identifiers associated with cookies or other technologies that may uniquely identify your device or browser (e.g., IMEI/UDID and MAC address).
  • • Information on your wireless and mobile network connection, like your service provider and signal strength.
  • • Information on device sensors such as accelerometers, gyroscopes and compasses.
  • • We may collect your precise geolocation (latitude and longitude) through various means, depending on the service and device you're using, including GPS, Bluetooth or WiFi connections. The collection of your geolocation may occur in the background even when you aren't using the services if the permission you gave us expressly permits such collection. If you decline permission for us to collect your geolocation, we will not collect it.




  • • The main reason we use your information is to deliver and improve our services. Additionally, we use your info to help keep you safe and to provide you with advertising that may be of interest to.
  • • To administer your account and provide our services to you.
  • • Create and manage your account.
  • • Provide you with customer support and respond to your requests.
  • • To complete your transactions.
  • • Communicate with you about our services, including order management and billing.
  • • To help you connect with other users.
  • • Analyze your profile and that of other users to recommend meaningful connections.
  • • Show users' profiles to one another.
  • • To ensure a consistent experience across your devices.
  • • Link the various devices you use so that you can enjoy a consistent experience of our services on all of them. We do this by linking devices and browser data, such as when you log into your account on different devices or by using partial or full IP address, browser version and similar data about your devices to help identify and link them.
  • • To serve you relevant offers and ads.
  • • Administer sweepstakes, contests, discounts or other offers.
  • • Develop, display and track content and advertising tailored to your interests on our services and other sites.
  • Communicate with you by email, phone, social media or mobile device about products or services that we think may interest you.
  • • To improve our services and develop new ones.
  • • Administer focus groups and surveys.
  • • Conduct research and analysis of users' behavior to improve our services and content (for instance, we may decide to change the look and feel or even substantially modify a given feature based on users' behavior).
  • • Develop new features and services (for example, we may decide to build a new interests-based feature further to requests received from users).
  • • To prevent, detect and fight fraud or other illegal or unauthorized activities.
  • • Address ongoing or alleged misbehavior on and off-platform.
  • • Perform data analysis to better understand and design countermeasures against these activities.
  • • Retain data related to fraudulent activities to prevent against recurrences.
  • • To ensure legal compliance, to comply with legal or regulatory requests, and to assist law enforcement.
  • • Enforce or exercise our rights, for example our Terms of Use or other agreements.
  • • To process your information as described above, we rely on the following legal bases:
  • Legitimate interests: We may use your information where we have legitimate interests to do so. For instance, we analyze users' behavior on our services to continuously improve our offerings, we suggest offers we think might interest you, and we process information for administrative, fraud detection and other legal purposes.
  • • For any purposes described in this Privacy Policy, Terms of Use, or other agreements or features of our Site.


LIMITING USE, DISCLOSURE AND RETENTION. Our collection of Personally Identifiable Information is limited to what is reasonable under the circumstances, and your information will be used for the purpose for which it was collected, or when it is required or permitted by law. We may inform you about products and services by mail, e-mail, text message, telephone, or other means. If you do not wish to receive direct marketing, contact us and tell us that you do not wish to be contacted in a particular manner.


THIRD-PARTY SERVICE PROVIDERS. We employ other companies and individuals to perform functions on our behalf. Examples lude fulfilling orders, delivering packages, sending postal mail and e-mail, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service, data hosting and maintenance, analytics, customer care, marketing, advertising, and security operations. We may also share information with partners who distribute and assist us in advertising our services. For instance, we may share limited information on you in hashed, non-human readable form to advertising partners. They have access to Personally Identifiable Information only to the extent needed to perform their functions, but may not use it for other purposes. By providing your Personally Identifiable Information to the Site in order to obtain products or services, you acknowledge and agree that disclosure of your Personally Identifiable Information to such third parties may be necessary to provide you with such products and services, and you hereby consent to such disclosure.


SHARING AND DISCLOSING INFORMATION. Other than as expressly set forth herein, the Site does not rent, sell or share personal information it collects about you to or with third parties. Information collected from you is only used to complete and support your purchases from and use of the Site and to comply with any requirements of law. However, may disclose Personally Identifiable Information if required to do so by law or in the good faith belief that such action is necessary to: (1) conform to the edicts of the law or comply with legal process served on or the Site; (2) protect and defend the rights or property of; or (3) act in urgent circumstances to protect the personal safety of users of, its web sites or the public. If the Site should ever file for bankruptcy or merge with another company, we may sell the information you provide to us on the Site to a third party (in the case of bankruptcy) or share your Personally Identifiable Information with any company with whom we merge – in such situations, Site will require, to the best of its ability, the purchasing or merging party to comply with all confidentiality and privacy requirements as set forth herein respecting your Personally Identifiable Information.


The Site may combine your information with other information into an aggregate form, so your information no longer personally identifies you. We may then disclose the aggregate information to third parties, so they can obtain an overall picture of’s products, services, customer usage patterns and/or other statistical information.


SECURITY OF INFORMATION. The Site will take reasonable precautions to maintain the confidentiality and security of your Personally Identifiable Information so that it is not disclosed to anyone outside our group of companies and our selected third party service providers/business partners without your consent, unless required by law or as otherwise set forth herein.


INTERNATIONAL TRANSFERS. Personal information collected on the site may be stored and processed in Canada or any other country in which DNAmatch.loveor its affiliates, subsidiaries or agents maintain facilities, and by using the Site, you consent to any such transfer of information outside of your country.


REVIEWING INFORMATION. Applicable privacy laws may give you the right to review the personal information we keep about you (depending on the jurisdiction, this may be called right of access, right of portability or variations of those terms). When applicable, you may be able to request a copy of certain personal information by putting in such a request [email protected].


UPDATING INFORMATION. If you believe that the information we hold about you is inaccurate or that we are no longer entitled to use it and want to request its rectification, deletion or object to its processing, please contact us [email protected]


UNINSTALL. You can stop all information collection by an app by uninstalling it using the standard uninstall process for your device. If you uninstall the app from your mobile device, the unique identifier associated with your device will continue to be stored. If you re-install the application on the same mobile device, we will be able to re-associate this identifier to your previous transactions and activities.


OTHER COUNTRIES. In certain countries, including in the European Union, you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how we process your personal information. The data protection authority you can lodge a complaint with notably may be that of your habitual residence, where you work or where we are established.


RESIDENTS OF CALIFORNIA. If you are a California resident, you can request a notice disclosing the categories of personal information about you that we have shared with third parties for their direct marketing purposes during the preceding calendar year. To request this notice, please submit your request [email protected]. Please allow 30 days for a response. For your protection and the protection of all of our users, we may ask you to provide proof of identity before we can answer such a request.


HOW WE PROTECT YOUR INFORMATION. We work hard to protect you from unauthorized access to or alteration, disclosure or destruction of your personal information. As with all technology companies, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information will always remain secure. We regularly monitor our systems for possible vulnerabilities and attacks and regularly review our information collection, storage and processing practices to update our physical, technical and organizational security measures.

We may suspend your use of all or part of the services without notice if we suspect or detect any breach of security. If you believe that your account or information is no longer secure, please notify us immediately [email protected]


MAINTENANCE OF PERSONAL INFORMATION. has established the following practices regarding the maintenance of your personal information. If, for any reason, you wish to review your personal information that has in its possession, you can contact us, and we will be pleased to provide you with all your personal information that has on file.

Sometimes, it will be necessary for you to update your personal information has on file in order to maintain accuracy. For example, if you move or change credit cards, you may be required to update your information in order to keep receiving the products and services provided by If you wish to make any changes or corrections to your personal information, please contact us, and we will implement the changes. This will help us ensure our records are always up-to-date.

You always have the choice of whether you wish to receive information – such as e-mail updates – from If you do choose to opt out of communications respecting products and services provided by, you may not obtain all the benefits we could otherwise provide, such as updates or warnings. will not have any liability to you for your loss of those benefits or any negative effects respecting your use of’s products or services.

A situation may arise where you desire to have all of your personal information that is contained in’s records deleted or destroyed. If this is what you wish, please contact us, and we will remove your personal information from all of’s active records. However, there may be situations where we are obligated to retain one archival copy of your information to allow us to comply with laws or respond to legal processes, and there may be instances where we are unable to remove your specific information from our records for technical reasons. We will inform you of all such situations, and will only use your retained personal information to the limited extent necessary to comply with such laws or respond to legal processes.


CHILDREN'S PRIVACY. Our services are restricted to users who are 18 years of age or older. We do not permit users under the age of 18 on our platform and we do not knowingly collect personal information from anyone under the age of 18. If you suspect that a user is under the age of 18, please use the reporting mechanism available through the service.


CONDITIONS OF USE, NOTICES, AND REVISIONS. If you choose to visit the Site, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use, including limitations on damages, resolution of disputes, and application of the law of the Delaware. If you have any concern about privacy at the Site, please contact us with a thorough description and we will try to resolve it. Descriptive headings are for convenience only and shall not control or affect the meaning or construction of any provision of this Agreement. Our business changes constantly, and our Privacy Policy and Terms of Use will change also. Please check back frequently to see recent changes.


CONTACT. welcomes your comments about this privacy policy, and we would be happy to provide any additional information you require. Please contact us at:


Privacy Officer

837 Dovercourt


M6h 2X4


This privacy policy supplements any agreements you already have, such as the Site Terms of Use and any applicable product or service agreement. Our privacy policy does not replace the terms of those agreements. By agreeing to those terms and using the Site, products, software and services, you are consenting to the collection and use of your personal information by in accordance with this privacy policy. 


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